EXPORT STRATEGY

Check list

·         You have to deal with bankers, financial advisers and government agencies. It will ensure you grow within your capability- are not stress your resources.

·         Make sure your domestic and international marketing activities are aligned.

·         Know your competitive strengths and provide for weaknesses.

·         Plan your export strategy with detailed objectives

·         Prepare any scenarios to test how your company will respond to change.

Why have an export strategy?

·         Developing a sound export strategy helps you define your export aims and match your resources to those aims. Your export strategy will help you manage the market sectors you have identified as core business. Focusing your resources enables you to provide quality responses and service to your new export customers.

·         A well-developed export strategy will help in dealing with a range of service providers. It singles you out as a company that has well-developed, realistic goals and programs designed to achieve them.

Incorporating exports in your business plan

An export strategy must be integrated with your company’s overall business plan. Align export activities with daily operations and avoid any conflicts between your domestic and international activities.

Understand the areas where you have a strong competitive advantage. These areas may include your technology, your staff or business systems. Determine how best to use them to achieve your export goals. Also identify any weaknesses.

What are the key elements of an export strategy?

Bring your key export goals into sharp focus – so you know exactly where to aim your efforts. Particular aims could include reducing seasonal demand swings, reducing fixed costs, fully realising production capacity, accessing new technology, consolidating your international reputation or matching the performance of your domestic competitors who are already selling offshore.

It’s not complex

The best export strategy is concise and simple. It involves on-going discipline to assess why your company should export and how you will achieve your goals. Make sure your objectives are clear and that all staff involved in export contribute to the strategy.

What are the key elements of an export strategy?

Bring your key export goals into sharp focus – so you know exactly where to aim your efforts. Particular aims could include reducing seasonal demand swings, reducing fixed costs, fully realising production capacity, accessing new technology, consolidating your international reputation or matching the performance of your domestic competitors who are already selling offshore.

More website reference for exporter:

Link 1

Link 2

Link 3

Ref: Vietnam Custom